SMOKE TESTS - Design Your Experiments Without Code
The "hustler's guide" to experimentation
This is going to be one of the simplest concepts that is, ironically, worth so much.
It's by far one of my favorite presentations. I usually just talk about it at a high-level though. In this course, I dive in specifically how to run SMOKE TESTS.
Have you ever said:
- Yeah, we're just waiting on [that] product feature to launch - then we'll grow.
- I wish we could do [that], but it requires engineering
Of course you have! So have I. So many times. I actually spent a year and $1m saying those things....and got nothing back.
(except a really polished beautiful product that no one used haha)
The point of this course is to
- challenge yourself to not rely on product to grow
- stop adding flimsy ideas to the product roadmap
- understand where to focus to iterate as fast as you can
Most importantly => prove to yourself an idea is worth investing in before involving others.
Hi 👋👋👋 - I'm Dominic (a.k.a., DistroDom)
- DistroPartner at 500 Startups - traveling around the world helping portfolio companies grow faster and finding cool companies to invest in.
- Founding Partner at 500 LABS - launching new businesses
- Co-Founder of Talkable (backed by YCombinator, 500 Startups, and many other prominent Silicon Valley investors) - building referral programs for brands like Bonobos, TOMS, shutterfly, Hotels.com, etc.
- Co-Founder of GarmentValet.com - I won some cool awards Entrepreneur's and Kauffman Organizations (GSEA-2008).
- Skipping class at Northeastern University so I could run my first business (still graduated with honors!)
StartWho is DistroDom and WTF Are Smoke Tests (3:25)
StartHow Smoke Tests Will Save Your Business: I went from -30k/mo to +10k/mo in 60 days (5:09)
StartThe Smoke Test Process (Most Important Part If You Wanna Cheat (5:44)
Start2 Ways to Apply Smoke Tests (4:45)
StartSummary and Next Steps (1:59)
StartBONUS: How I Smoke Tested You With 🛠 Tool Showcase 🛠 (15:14)